About Us

The 2Fifty2 Brand – Our Story

The 2Fifty2 Brand was born from a number that has followed me for almost two decades: 252.
It started as my childhood address—the place where I learned, struggled, grew, and became the person I am today. But long after I moved away, the number never stopped appearing. I’d see it on license plates, phone numbers, clocks, TV screens—everywhere. Day after day, year after year, it kept showing up, almost like it refused to be forgotten.

What began as a coincidence became a sign of something deeper: a reminder of where my strength was built and where my story began.
252 symbolizes roots, identity, and the experiences that shape us. It represents the idea that our past isn’t something we leave behind—it walks with us, guides us, and pushes us to grow.

The 2Fifty2 Brand exists to share that message.
Our clothing is about more than style—it’s about connection. It’s for anyone who carries a story, a struggle, or a piece of home that still drives them forward. Every design reflects the belief that where you come from matters, and that the journey that shaped you is worth wearing with pride.

This is The 2Fifty2 Brand.
A number that followed me.
A place that made me.
A reminder to stand tall in your story—because your roots are your power.